One thing every internet marketer should make sure they have is great customer service.
Just because you only operate over the Internet and rarely see anyone face to face does not give you the excuse to provide poor customer service. The truth is, when you are running on online business, you should exceed the normal expectations of great customer service. Since you are operating in a field that is largely run by automation, probably why you got into it in the first place, you need great customer service to provide something tangible that separates you from your competition. When you provide this for them, you will have someone who will continue to come back to you.
This view would make it seem like there is not much recurring effort that needs to be put in. This could be the reason a lot of these internet marketers are doing a less than acceptable job at customer service. The problem lies in the fact that customer service is just as important in an online business as it is to one that isn't online. Here are some ways that you, as an internet marketer, can offer good customer service to you buyers and clients.
So here are some things you can do to increase the effectiveness of your customer service.
It's a good idea to give your customers a way to get in touch with you offline, whether it's by telephone or mail. It isn't hard to get a mailing address for this purpose, such as a rented post office box. Skype is also very popular today, as well as cheap. These simple options establish you as an actual person who people can talk to, especially if you make yourself available on Skype and answer your calls.
You can set up certain hours that you will accept phone calls and publish them on your site. You should stay consistent and really be at your computer and near the phone at the times you promise to be. Having this kind of offline presence will probably help your business, as many people like to feel they are talking to an actual person and not just responding to impersonal sales letters.
Run a giveaway for past customers. This will encourage people to contact you. Don't offer something free to each person who gets back in touch. Make it into a contest. There's nothing more fun that winning something. You could opt to pick a random name from those who reply to your email. Then, you could offer that person a free service or item. This question can be in the form of a simple trivia question or you can use it to get feedback on your business. Regardless of the type of question you ask, be prepared to receive lots of responses. You could add people to your original list, as they may respond, too.
There are still people who have a hard time grasping technology. Offering free support to those who ask for it is a great way to keep your customers happy. They'll be much more likely to recommend you to their associates. This word of mouth advertising relies on good customer service. By offering free support for your products and services, customers see that you care about more than just how much money you make. This will increase your business.
You want to provide as much personal service as your customers want. You simply must give people some way to reach you. While this may seem like a lot of work, you have to consider how this can make more people willing to trust you and buy from you. Simply seeing that you are someone who is reachable may be enough to convert a visitor to your site into someone who makes a purchase. Good customer service does not have to be hard.
This is something to be aware of if you want to please your existing customers and get new ones. When someone is thinking about buying something, he wants to be sure that the seller is someone he can trust and who will treat him with respect. When you are able to make your customers feel they can trust you, shop at your site with confidence and enjoy the experience, you know you are giving them good customer service. Once you get into the habit, you'll find it's easy to do!
Just because you only operate over the Internet and rarely see anyone face to face does not give you the excuse to provide poor customer service. The truth is, when you are running on online business, you should exceed the normal expectations of great customer service. Since you are operating in a field that is largely run by automation, probably why you got into it in the first place, you need great customer service to provide something tangible that separates you from your competition. When you provide this for them, you will have someone who will continue to come back to you.
This view would make it seem like there is not much recurring effort that needs to be put in. This could be the reason a lot of these internet marketers are doing a less than acceptable job at customer service. The problem lies in the fact that customer service is just as important in an online business as it is to one that isn't online. Here are some ways that you, as an internet marketer, can offer good customer service to you buyers and clients.
So here are some things you can do to increase the effectiveness of your customer service.
It's a good idea to give your customers a way to get in touch with you offline, whether it's by telephone or mail. It isn't hard to get a mailing address for this purpose, such as a rented post office box. Skype is also very popular today, as well as cheap. These simple options establish you as an actual person who people can talk to, especially if you make yourself available on Skype and answer your calls.
You can set up certain hours that you will accept phone calls and publish them on your site. You should stay consistent and really be at your computer and near the phone at the times you promise to be. Having this kind of offline presence will probably help your business, as many people like to feel they are talking to an actual person and not just responding to impersonal sales letters.
Run a giveaway for past customers. This will encourage people to contact you. Don't offer something free to each person who gets back in touch. Make it into a contest. There's nothing more fun that winning something. You could opt to pick a random name from those who reply to your email. Then, you could offer that person a free service or item. This question can be in the form of a simple trivia question or you can use it to get feedback on your business. Regardless of the type of question you ask, be prepared to receive lots of responses. You could add people to your original list, as they may respond, too.
There are still people who have a hard time grasping technology. Offering free support to those who ask for it is a great way to keep your customers happy. They'll be much more likely to recommend you to their associates. This word of mouth advertising relies on good customer service. By offering free support for your products and services, customers see that you care about more than just how much money you make. This will increase your business.
You want to provide as much personal service as your customers want. You simply must give people some way to reach you. While this may seem like a lot of work, you have to consider how this can make more people willing to trust you and buy from you. Simply seeing that you are someone who is reachable may be enough to convert a visitor to your site into someone who makes a purchase. Good customer service does not have to be hard.
This is something to be aware of if you want to please your existing customers and get new ones. When someone is thinking about buying something, he wants to be sure that the seller is someone he can trust and who will treat him with respect. When you are able to make your customers feel they can trust you, shop at your site with confidence and enjoy the experience, you know you are giving them good customer service. Once you get into the habit, you'll find it's easy to do!
About the Author:
Writer is an author, small business owner and niche website builder. Furthermore of running multiple business online which primarily focused on SEO, he also created wonderful websites on multiple subjects like bunk beds and L shape bunk beds as well.
