The Surf Industry Is Riding Strong

By Byron Jonas


It is the perfect setting, the peace of the morning, with nothing but the sound of sea-gulls, the waves of the ocean and your own heart beating with the excitement to get out there and experience it all. The boards have been waxed down and the wet-suits are on. This is the first time you have experienced anything like this. After it is all over you know it won't be the last though. The addiction that surfing creates is what has kept the surf industry booming.

What makes the surf industry special? It is the people that have chosen to incorporate surfing into everyday life. It is the one's that have to catch another wave. They brave the cold and the wind to experience the thrill. This is not just a hobby to some but an addiction and not necessarily a bad one.

The surfer feels excitement when he is out there but he also feels a calmness or peace that can't really be explained. This desire and hunger keeps them going back to the beach and back to the surf shop to buy the things they need to conquer the wave.

Keeping up with the trends seem to still be seen with the surfer. It is such a part of his or her life that even in hard times they will do what they can to keep this part of life alive. Trends can be seen not only in the surfing products, but clothing and accessories. A surfer's style sets him apart from the rest.

There has been a great increase in surfers over the last twenty years. The number of people that have joined this group have doubled. The increase in surfers offers an increase in retailers and sales. To those that love the sport they will continue to help the industry have financial security. Times might be hard, but this is what they know. This is an escape from the everyday problems of life to a calmer peaceful place.

Thousands of people will attend and browse many different booths at the expos. These booths consist of all the trends of the sport. Foot-wear, accessories, clothing and hard-goods can be seen. Demonstrations will be made to give an up close look at the products.

With the increase in interest it is very likely the surf industry will continue to rise like the waves do. More boards, wet-suits, board shorts and sunglasses will need to be bought. More surf shops will pop up along the beaches and more people will take to the waters even on the cold bone chilling mornings, because they just can't get enough.




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