Making Social Media Marketing A Win-Win Situation

By Jamey Schmeer


Social media marketing can be one of the best ways to find new customers and build relationships. Many businesses do not yet have a presence on social media which will allow you to try social media and reach customers that your competitors are not yet reaching. Below are some tips to help you establish a social media presence before many of your competitors use this marketing technique.

Use your knowledge so that followers will begin to view you as the expert within your industry. If you are able to do this, you can attract consistent business. Search for relevant questions on social media websites and answer the people asking them. As time goes on, more and more visitors will be funneled to your profile and therefore to your business.

Let followers know about different milestones you reach. Articles about reaching certain milestones when it comes to Facebook subscribers are always interesting to read. Be certain to show appreciation for those who express interest in your product, and talk about experiences you have had. This information is sure to be quickly shared.

Make sure that you create a Facebook profile to highlight your business. Keep an eye out for questions or comments regarding your company. Promptly address concerns or questions and speak with people on your page. By doing this, you make your fans and followers feel like you really care about them and your business as a whole.

If you are going to post on a forum, establish good relationships with everybody. All of the members are potential customers for you, and you should focus on indirectly selling to them via posts that provide helpful and truthful information. Build and maintain friendly relationships by posting frequent and helpful posts.

Make use of any advertising modalities that are available on social media sites. This does not cost a lot and allows you to pinpoint the target audience that you desire. For example, social giants like Facebook and MySpace offer great targeted advertising options that will help drive your CTR through the roof.

If you want to use social media correctly in a business context, then you need to be open and honest about your business. For example, you can post pictures of fund-raising events and interact with your community. Talk about what good things employees are doing, or show them being productive at work. Use anything that conveys a good image of your company.

Social media marketing is similar to marketing through other media -- so why haven't you started to mine its possibilities? Retain your competitive edge by applying the tips that you have just read to your current marketing plan. If you do so, your business will enjoy improved customer relations, higher sales and a stronger online presence.




About the Author: