Marketing Through Printed Garments

By Charlie Michaels


Getting your business's logo printed alongside a promotional message that you can distribute broadly is one of the very best ways to get your business widely established. There are numerous everyday objects that businesses can now get promotional messages printed on. You might get t-shirt printing done, or you could order printed caps, paper bags, pens and so on.

Printers and promotional specialists are continually coming up with new ways to help companies promote themselves. Almost anything you can think of in the home or office can be used. Paper bag printing is perfect for retail outlets. When looking for the ideal corporate gift Singapore firms could think about obtaining promotional coasters, usb sticks, toys, notebooks and numerous other objects imprinted with their message.

If you decide you want to get some promotional content printed on garments such as t-shirts, sweaters and caps, you'll need to decide between using a direct to garment digital printing process, or whether to go for silk screen printing.

Silk screen printing is more costly but the quality of the printed material is much higher. High quality printed work will last a lot longer and will remain fresh-looking. You will really need to assess whether or not you need the higher quality.

If you do decide to use promotional messages by t-shirt printing, you ought to take into consideration that the wearers of the clothing will need to wash them on a regular basis. Any text messages or images which might be printed on the garments will be affected in the wash. These are very likely to fade very rapidly if the lower cost digital printing alternative is chosen. Faded text and images may create a negative impression of your business.

Digital printing on to clothes is done by utilizing inkjet printers. These printers do the job by spraying ink on to the item to be printed. Direct to garment printing merely replaces paper with textiles, but otherwise the process is exactly the same. The covering of ink applied is very thin, and the text message and images will not be very strong. The silk screen printing process, in contrast, will result in a much higher quality.




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