Reach Your Target Audience Through Bus Advertisements

By Anne Cole


Large format printing is basically printing in large scales. This kind of printing method is usually used for billboards, MRT ads and bus ads. In fact, you can also see large prints on large vehicles including aircrafts. Large printed materials can measure up to 25 meters. They contain large graphics which are meant to be used for advertisements. Large printed materials are displayed in places where they can be easily seen by many people.

Why Use Large Format Printing?

As a business, you would want to use large format printing to strengthen your brand. You can also use it for other purposes such as simply getting the attention of the public, pushing your marketing campaigns, or letting the public know about your promotion. It's also worthy to note that people go out daily to work and school. This explains why companies nowadays choose to put large prints on big and moving objects.

As you see, buses and trains are large objects and there's no reason for the public not to notice them. You would want to use these vehicles as the canvas to place your ads. This way, you can easily turn the public into your captive audience. And because buses and trains are moving, your ads are not confined in a single place. It can reach more audience.

Large prints are advantageous in the Event outdoor advertising is your primary means of marketing your brand. If you think advertising in the mainstream media or online is expensive, large scale printing is the more affordable alternative. Large scale printing is among the most common types of advertising services in Singapore. Thus if you want to tap this marketing method, you will find it easy to hire a large scale printing company.

Why Go For Bus Advertisements?

In the Lion City, there are 2.5 million people who travel by bus daily. Based on an independent research, 60% of these travelers can recall ads. And surprisingly, those who can recall ads can actually remember more than 100 advertisements. But that is not all, because 95% of people who work need to travel daily. In other words, the benefits of large format printing give businesses an edge as far as marketing is concerned.




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