Even a marketing beginner can do much using a CD or DVD template for packaging design in a direct mail marketing campaign. These templates provide a roadmap for direct mail campaign success. Of course, using a CD or DVD template will not ensure that your campaign will succeed. The direct mail CD or DVD you use will be better off if you use your template in conjunction with some key principles for designing direct mail packaging for disks.
You could use various approaches to creating effective direct mail campaign pieces. Using a CD or DVD template can be a pretty inexpensive route to get a direct mail piece with good response rates. Some guiding principles that could help you out include learning from the direct mail around you, choosing your medium wisely, and understanding the characteristics of your mail recipients. We will talk more about these principles below.
The first visual impact that a direct mail piece makes is one of the most important moments for a direct mail campaign. There is a decent chance that each day your own mailbox will contain many examples of direct mail projects. These may show you some cases where packaging does not adequately convey any sense of urgency for opening direct mail materials. For you this could lead to a great resource like a direct mail CD or DVD being lost; trapped in an unappealing package. Your CD or DVD template would be worthless if you do not keep focus on what works visually in first impressions. Junk mail usually has a certain look to it. You can avoid your piece being called junk mail by creating a distinctive look for your piece that differs from the ho-hum stuff in your mailbox.
Paying attention to the implications of the medium you use is also an important factor. For example, if a potential customer gets a small mailer printed on cheap paper from one company and another printed on glossy cardstock from a different company, which do you think will have the stronger impact? Likewise, there is a significant difference between receiving a CD or DVD versus a plain printed mailer. A disk could give recipients the impression that you put some real money behind your campaign. (This despite a CD or DVD template actually making disks a fairly affordable option.) You should choose the medium that portrays the same message your potential customers will see and hear from your mailer itself.
Knowing who those potential customers that will get your mailer are is another key for more success in your campaigns. People are skeptical these days, so you shouldn't insult their intelligence with smoke and mirrors lures such as "Free money!" Try to be perceptive in the way you present your invitation to act to recipients. Consumers often appreciate honesty in advertising. You might even admit some of your weaknesses to them and be rewarded for that honesty. Make sure your call to action is pressing but also fits whomever will be hearing or reading it.
If your campaign will use a CD or DVD template and a direct mail CD or DVD, heeding these principles could help you make the medium be an effective tool for your advertising efforts.
You could use various approaches to creating effective direct mail campaign pieces. Using a CD or DVD template can be a pretty inexpensive route to get a direct mail piece with good response rates. Some guiding principles that could help you out include learning from the direct mail around you, choosing your medium wisely, and understanding the characteristics of your mail recipients. We will talk more about these principles below.
The first visual impact that a direct mail piece makes is one of the most important moments for a direct mail campaign. There is a decent chance that each day your own mailbox will contain many examples of direct mail projects. These may show you some cases where packaging does not adequately convey any sense of urgency for opening direct mail materials. For you this could lead to a great resource like a direct mail CD or DVD being lost; trapped in an unappealing package. Your CD or DVD template would be worthless if you do not keep focus on what works visually in first impressions. Junk mail usually has a certain look to it. You can avoid your piece being called junk mail by creating a distinctive look for your piece that differs from the ho-hum stuff in your mailbox.
Paying attention to the implications of the medium you use is also an important factor. For example, if a potential customer gets a small mailer printed on cheap paper from one company and another printed on glossy cardstock from a different company, which do you think will have the stronger impact? Likewise, there is a significant difference between receiving a CD or DVD versus a plain printed mailer. A disk could give recipients the impression that you put some real money behind your campaign. (This despite a CD or DVD template actually making disks a fairly affordable option.) You should choose the medium that portrays the same message your potential customers will see and hear from your mailer itself.
Knowing who those potential customers that will get your mailer are is another key for more success in your campaigns. People are skeptical these days, so you shouldn't insult their intelligence with smoke and mirrors lures such as "Free money!" Try to be perceptive in the way you present your invitation to act to recipients. Consumers often appreciate honesty in advertising. You might even admit some of your weaknesses to them and be rewarded for that honesty. Make sure your call to action is pressing but also fits whomever will be hearing or reading it.
If your campaign will use a CD or DVD template and a direct mail CD or DVD, heeding these principles could help you make the medium be an effective tool for your advertising efforts.
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