Gift-Giving In The Corporate Industry

By Darren Chow


It's a common custom to give gifts in many commercial industries around the world. Workers give their staff bonuses, companies give their clients gift packages, and stores give their customers promotional merchandise. The custom doesn't involve the swapping of cash, but it encourages the creation and reinforcement of business relationships. It even helps companies gain the loyalty of their recipients by making them feel important and valued. Gift giving may not be the most certain way to last in the industry, but it is considered important because it helps businesses build network and create presence.

The same is true in Singapore, where the business industry continues to thrive. Corporate gift giving is likely already part of the culture. Businesses give welcome tokens to their prospective and new clients and thank-you gifts for their existing ones. This way, their clients feel that they are valued in the company, and that they play a large role in the success of the business. And since they feel important, they tend to continue dealing with the company.

Brand awareness is likewise one of the aims of corporate gifts. The company remains relevant wherever the gifts are as gifts carry the company's name and brand. It gives the impression that the company is a strong contender in the industry, reminding people who see the logo of their products and services.

The act of corporate gift giving aims for positivity, but sometimes it might be seen as a negative act. This is often true specifically when the corporate gift is really expensive and the giver and the recipient are in the brink of signing an agreement. Although it's really in good faith, there are those who would believe that the deal happened because of the gift, making it seem like a bribe.

To prevent this, some companies prohibit their staff to receive gifts amounting to a certain value. The employees may accept low-priced items, but it should be filed in the management to formalise the act. corporate gifts Singapore policies differ with every company. There are organisations that even totally forbid the receiving of such gifts, regardless of the amount is. Even a lunch treat is considered as accepting a gift already. So before giving a client a corporate gift, find out about their company's policy on receiving gifts.




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