As an aftermath of Google Panda 3.3, millions of websites which previously enjoyed Page 1 ranking have nowadays evaporated and are nowhere to be obtained in the search results. This poses a sound inquiry for business owners: is search engine optimisation still reliable among business services being presented to boost internet marketing?
What really just happened when Google Panda 3.3 was launched? Essentially, Google windswept the web for websites which it deems to have unnatural links. Google got smarter. Although websites are producing links via SEO articles, Panda 3.3 penalised those sites which are obtaining thousands of links which are poor quality and which usually are derived from distributing content thru networked blogs as well as other automated circulation services.
In the past, Google only penalized sites that resorted to link buying activities to manipulate PageRank. At this time, Google got smarter and visited websites which, while depending on content marketing techniques for link building, got their contents from automated circulation services, networked blogs, as well as other low quality web sites which can put unrelated links to another website for the purpose of ranking.
It would seem Google is always consistently changing its algorithms, and as it does, investments in SEO become very risky and volatile. should companies stop creating and optimizing websites?
The easy and clear answer is certainly no. The world wide web is an excellent playing field in particular for start-ups and SMEs that have minimal principal, yet desire to reach a global market for their product at a very cheap cost.
In place of being daunted by Google, businesses must align with Google's optimisation guidelines, regardless of these standards regularly upgrading.
To align with Google, website owners have a rule of thumb to abide by: What Google desires for its site visitors. And Google only wants quality, relevant content. Currently, website owners must start thinking about what Google wants from the very commencement of the site creation when they are just conceptualising the website. Having zero content and 100% images on the website seriously isn't good for Google, because it is not able to index and examine what the site is about. Google has crawlers and humans to read the websites. Having flash elements is also not good since Googlebot simply does not index flash.
Accepting that Google will continually raise the bar for quality in websites and content shared in the web by these web sites will help alleviate the website owners concern over creating and optimizing websites. After all, there is nothing off beam about striving for quality and being the best website amongst your rivals, both in Google's eyes and in your potential customers' eyes.
What really just happened when Google Panda 3.3 was launched? Essentially, Google windswept the web for websites which it deems to have unnatural links. Google got smarter. Although websites are producing links via SEO articles, Panda 3.3 penalised those sites which are obtaining thousands of links which are poor quality and which usually are derived from distributing content thru networked blogs as well as other automated circulation services.
In the past, Google only penalized sites that resorted to link buying activities to manipulate PageRank. At this time, Google got smarter and visited websites which, while depending on content marketing techniques for link building, got their contents from automated circulation services, networked blogs, as well as other low quality web sites which can put unrelated links to another website for the purpose of ranking.
It would seem Google is always consistently changing its algorithms, and as it does, investments in SEO become very risky and volatile. should companies stop creating and optimizing websites?
The easy and clear answer is certainly no. The world wide web is an excellent playing field in particular for start-ups and SMEs that have minimal principal, yet desire to reach a global market for their product at a very cheap cost.
In place of being daunted by Google, businesses must align with Google's optimisation guidelines, regardless of these standards regularly upgrading.
To align with Google, website owners have a rule of thumb to abide by: What Google desires for its site visitors. And Google only wants quality, relevant content. Currently, website owners must start thinking about what Google wants from the very commencement of the site creation when they are just conceptualising the website. Having zero content and 100% images on the website seriously isn't good for Google, because it is not able to index and examine what the site is about. Google has crawlers and humans to read the websites. Having flash elements is also not good since Googlebot simply does not index flash.
Accepting that Google will continually raise the bar for quality in websites and content shared in the web by these web sites will help alleviate the website owners concern over creating and optimizing websites. After all, there is nothing off beam about striving for quality and being the best website amongst your rivals, both in Google's eyes and in your potential customers' eyes.
