One needs a lot of marketing if one is to succeed in business. Among the various forms of making your company famous, the tri fold brochure and catalogue are easily the best. These carry the message of success for all. Everyone around you becomes happier and that is the key to good marketing. The attraction lies in the message as well as in the pictures that you are giving in the flyers.
There is no restriction on the material that one should or should not use. It can be anything from glass paper to recycled wood scrap, if they are made in to material that is foldable then that is all that matters. If they are of the correct size and fit then they are all right. It needs to be attractive, so one should arrange for good pictures. Making menu cards is also the same as are greeting cards.
The actual way of preparing, these are not a secret. It is just that one has to be careful when one is preparing the layouts to begin with. The top portion, which folds first, must be slightly narrower than the panels below them. This way there is no extra bulge when one folds the newsletter. There is an extra ease when you fold them and the brochures looks very professional.
One may make his own brochure by just following certain set rules. Maintain uniform fonts and colors in all your media material newsletters, cards and flyers. This conveys the feeling that the people have when they see the company logo, the feeling that they get about identifying with the company.
If you are in need of a 10 inch x 12 inch size brochure you will need to make six panels out of the paper. Leave a decent margin around and center the written material. However, if you want the flyer to be attractive you will need to do some experimenting. When you close or open it, the flyer seems to have only two sides, until you open it fully.
Its relatively easy to see that in normal circumstances, one would put all the lettering from the right to the left. This is the way the leaflet will look when it also is completely open. However, when either side panel is closed the message in the middle is obscured. You will see that if all the three panels are of equal size then it is impossible to close the tri fold completely. It is for this reason that the panel closing the first should be the smallest.
One should give due weight to the message that is written within. Even though the attractiveness is maintained through colorful pictures and matching hues, the message is what the person will eventually read. Therefore, whatever industry you are printing the flyer for or whatever be the format, one needs to keep the message with a sense of purpose. If there is no message then there will not be any sale. Its same for religious organizations, music industry, arts, technology and any business concern.
One should use the tri fold brochure in the manner that it has to be used. It is representative of the company and of the products. It is your turn to proclaim the wonders of the products that you are selling and if you handle them right, they will serve you well. It is the feeling that you give to the customer that makes him want to take part in all that the company stands for.
There is no restriction on the material that one should or should not use. It can be anything from glass paper to recycled wood scrap, if they are made in to material that is foldable then that is all that matters. If they are of the correct size and fit then they are all right. It needs to be attractive, so one should arrange for good pictures. Making menu cards is also the same as are greeting cards.
The actual way of preparing, these are not a secret. It is just that one has to be careful when one is preparing the layouts to begin with. The top portion, which folds first, must be slightly narrower than the panels below them. This way there is no extra bulge when one folds the newsletter. There is an extra ease when you fold them and the brochures looks very professional.
One may make his own brochure by just following certain set rules. Maintain uniform fonts and colors in all your media material newsletters, cards and flyers. This conveys the feeling that the people have when they see the company logo, the feeling that they get about identifying with the company.
If you are in need of a 10 inch x 12 inch size brochure you will need to make six panels out of the paper. Leave a decent margin around and center the written material. However, if you want the flyer to be attractive you will need to do some experimenting. When you close or open it, the flyer seems to have only two sides, until you open it fully.
Its relatively easy to see that in normal circumstances, one would put all the lettering from the right to the left. This is the way the leaflet will look when it also is completely open. However, when either side panel is closed the message in the middle is obscured. You will see that if all the three panels are of equal size then it is impossible to close the tri fold completely. It is for this reason that the panel closing the first should be the smallest.
One should give due weight to the message that is written within. Even though the attractiveness is maintained through colorful pictures and matching hues, the message is what the person will eventually read. Therefore, whatever industry you are printing the flyer for or whatever be the format, one needs to keep the message with a sense of purpose. If there is no message then there will not be any sale. Its same for religious organizations, music industry, arts, technology and any business concern.
One should use the tri fold brochure in the manner that it has to be used. It is representative of the company and of the products. It is your turn to proclaim the wonders of the products that you are selling and if you handle them right, they will serve you well. It is the feeling that you give to the customer that makes him want to take part in all that the company stands for.
About the Author:
Many businesses and organizations like to use tri fold brochures that can be ordered from www.cmpublications.biz. Owners are invited to check out the selection of brochures at http://www.cmpublications.biz.
