Video marketing is the art of producing videos to broadcast your message to your target audience. This article will be discussing the ins and outs of video marketing.
One of the best advantages of video marketing is the search engines love to rate videos heavier than other content. It's hard to believe but the search engines rate text lower than videos. As a successful video internet marketer, you must benefit from this fact and give the search engines a lot of fresh videos that will put you in the top rankings. You can get this done by inserting keywords all over your videos. Starting with your title, you have to put your main keyword in your title since this is the major way that search engines see and rank different websites.
Also, you should add the keyword to your video's transcript text because the search engines like to spider this as well. You improve your chances of being ranking when you produce videos that the search engine spiders know how and what to crawl. You can improve your search engine ranking in many different forms, but when it comes to videos in particular, you should look at the text that is all around your video due to the fact that spiders cannot crawl what is inside of the video. So don't ignore the search engines when you're creating your videos because a majority of your traffic would be coming from them.
When people are going through various videos online, what catches their attention apart from the title?
Besides the title, is there anything else that sticks out when people are browsing online videos?
Yes, the thumbnail stand out. That's a sure bet; whatever thumbnail you pick can push your video to the top or bring it down. This is mainly because people are more than likely to click through to your video if they like the thumbnail picture. But this should be a good excuse for you to put a deceptive thumbnail on your future videos. Your aim here is to give them the exact message and at the same time get them curious about the video. To sum up: try out video marketing for yourself and watch and see what happens. Go ahead and try, you'll never regret it!
One of the best advantages of video marketing is the search engines love to rate videos heavier than other content. It's hard to believe but the search engines rate text lower than videos. As a successful video internet marketer, you must benefit from this fact and give the search engines a lot of fresh videos that will put you in the top rankings. You can get this done by inserting keywords all over your videos. Starting with your title, you have to put your main keyword in your title since this is the major way that search engines see and rank different websites.
Also, you should add the keyword to your video's transcript text because the search engines like to spider this as well. You improve your chances of being ranking when you produce videos that the search engine spiders know how and what to crawl. You can improve your search engine ranking in many different forms, but when it comes to videos in particular, you should look at the text that is all around your video due to the fact that spiders cannot crawl what is inside of the video. So don't ignore the search engines when you're creating your videos because a majority of your traffic would be coming from them.
When people are going through various videos online, what catches their attention apart from the title?
Besides the title, is there anything else that sticks out when people are browsing online videos?
Yes, the thumbnail stand out. That's a sure bet; whatever thumbnail you pick can push your video to the top or bring it down. This is mainly because people are more than likely to click through to your video if they like the thumbnail picture. But this should be a good excuse for you to put a deceptive thumbnail on your future videos. Your aim here is to give them the exact message and at the same time get them curious about the video. To sum up: try out video marketing for yourself and watch and see what happens. Go ahead and try, you'll never regret it!
About the Author:
James Steele is a well-known blogger who writes informative articles on different topics such as marketing, online business, home business, network marketing etc. Checkout his article on Empower Network scam and on MLM Leads scam
