The Appeal Of Luxury Watches

By Wendy Shoulz


Before the advent of the clock, which later evolved to the luxury watches seen today, devices such as sundials were used to keep time. They were bulky, simple and lost hours in the day which made them unreliable. However, better timekeeping devices were invented with each passing decade. Later innovations that included replacing the straight spring with a spiral balance spring improved the functioning of the instruments which became better as far as keeping time.

As time passed, modifications were made to the huge mechanical clocks to produce smaller, less bulky devices. Pocket and wrist watches soon came to take the place of the clock as the need for a mobile timekeeper arose. Purchases at this point were made on the need to have a functional timekeeping instrument and nothing else.

As populations grew and social stratification begun to take root, one set of individuals sought ways of differentiating themselves with the rest who were believed to be of lower class. They needed to appear to be different in dress and manner as they were different in levels of income.

As the size of the middle class increased in virtually every corner, the demand for status goods increased proportionately. The increased disposable incomes with coupled an insatiable need by individuals to be in vogue contributed to the influx these goods. Watches have since ceased to be just timekeeping devices. They have become a fashion accessory and a status symbol. Top of the range, state of the art and highly ornamental devices have replaced the basic watch.

The attraction to these objects seem to stem from their minute attention to detail with which they are made, the over the edge elegance and silent sophistication that they come with. Both men and women, casual or dressy appear to be in search of timepieces that offer a subtle yet catchy touch.

Purchasing luxury watches may also provide the promise of not needing to shop anymore. The appeal is that nothing is higher. This stems from the belief that there is nothing left to buy. The best of the best has been acquired. It is the necessity that begins when necessity ends.




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