If you are tired of trying to advertise on Google AdWords and only losing money, it might be time to advertise on Facebook. Even though Facebook is fairly new, it's growing really fast. Advertisers show that they get pretty good conversions when they run advertising on Facebook and that is encouraging news. This means that there is plenty of opportunity out there for people who want to take advantage of it. Here are three quick tips that you can implement to turn the highest profit possible from Facebook.
The first and foremost Facebook advertising tip that you need to remember is finding the profitable ads and dumping the ones that are bringing you loss. If you're familiar with PPC, then you know all about split testing ads. There is much to be said for split testing, but basically you really should split test all ads just on principle. Your aim should be to get a high return on investment with your advertising strategy and this can only happen when you get rid of any ads that aren't getting you good results. One thing that happens all the time is a newer advertiser will be unaware of testing, and their ad campaigns will do poorly; and then they think the ad platform or the traffic is bad or flawed. The wrong market could be targeted, demographics improperly chosen, or other reasons including poor or no testing. Testing is the only way you can optimize anything, and your ads must go through this process.
Sending traffic to a Facebook fan page is one thing but sending it the correct way is something else entirely. You should try to focus on funneling the traffic to your page's custom tab, instead of having people land on your wall. You do not get the control over your wall that you have with your custom tab (which is where your call to action needs to be). Your wall will display messages from your fans which means that it is hard to navigate but the custom tab is totally under your control so you can totally use it to your advantage. This makes it even more difficult to get a good conversion rate. So let the traffic flow in to the custom tab and see the magic.
Make sure you send visitors to a page that is congruent with your ad and their expectations. You can study how to write effective classified ads which will help you write better Facebook ads.
You'll have an easier go with things when you're using Facebook advertising. Like anything else, there's a little learning curve but it's nothing bad. There is nothing but potential at Facebook if you're on the outside looking in, so you know you need to take action.
The first and foremost Facebook advertising tip that you need to remember is finding the profitable ads and dumping the ones that are bringing you loss. If you're familiar with PPC, then you know all about split testing ads. There is much to be said for split testing, but basically you really should split test all ads just on principle. Your aim should be to get a high return on investment with your advertising strategy and this can only happen when you get rid of any ads that aren't getting you good results. One thing that happens all the time is a newer advertiser will be unaware of testing, and their ad campaigns will do poorly; and then they think the ad platform or the traffic is bad or flawed. The wrong market could be targeted, demographics improperly chosen, or other reasons including poor or no testing. Testing is the only way you can optimize anything, and your ads must go through this process.
Sending traffic to a Facebook fan page is one thing but sending it the correct way is something else entirely. You should try to focus on funneling the traffic to your page's custom tab, instead of having people land on your wall. You do not get the control over your wall that you have with your custom tab (which is where your call to action needs to be). Your wall will display messages from your fans which means that it is hard to navigate but the custom tab is totally under your control so you can totally use it to your advantage. This makes it even more difficult to get a good conversion rate. So let the traffic flow in to the custom tab and see the magic.
Make sure you send visitors to a page that is congruent with your ad and their expectations. You can study how to write effective classified ads which will help you write better Facebook ads.
You'll have an easier go with things when you're using Facebook advertising. Like anything else, there's a little learning curve but it's nothing bad. There is nothing but potential at Facebook if you're on the outside looking in, so you know you need to take action.
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