Get Much Better Results by Using Some Fundamental Marketing Principles

By Ralph Steele


Fire, aim, ready - unfortunately that is the usual approach small online entrepreneurs and businesses take. There isn't anything wrong with feeling excited or enthusiastic when you want to create a business of your very own. First, in a short period all those high emotions will wane, and you will have to face the day to day business grind. What's even more important is that you need to start at the beginning if this is your first time trying to start or to run a business. It is not really recommended you buy a college text book about marketing, either, as that is not needed. If you really want your business to be effective and efficient, it needs to be built from the bottom up.

You would do well to think about how you approach your business, and resolve to adopt a transparent approach in all you do. Yes, of course some have earned impressive cash due to disingenuous business practices. Only a very small percentage of customers refuse to learn from past mistakes and most do pretty quickly. This is a basic decision you have to make about what you do, so there is not much to be said about it. A curious aspect of social media sites like Facebook and Twitter is that people will learn about dishonesty in a business very rapidly.

One thing that is very interesting is to realize that so much of what you do contain similar elements. Of course you will essentially market a product or service, but a service can also be considered a product, too. There is a lot more to the idea of price than you, or most, realize, and it is well worth your time to learn about it. If you are new, then it is a good idea to see what is happening in your market with prices. Secondly, always test your own price points so you can find the sweet spot that will perform the best for you.

If you want to succeed with marketing on the net, then start listening to markets and the people in them. So your task is to locate where your audience exists, and then pay attention to what they are talking about. For example, you can find groups in Facebook as well as niche forums and discussion boards. Search in Google for any blogs plus your keywords, and there will be a goldmine of opportunity for you. You can benefit immensely by making the effort to perform this kind of research, and those who are too lazy to do it usually do not perform well in business.

The leverage contained in segmentation in your marketing efforts is extremely effective if everything else is right. This is exactly the kind of thing you need to do with your business as it works very well. Yes, this is certainly more advanced than you will get in most places, and the funny thing is it is hardly talked about. Now you know how you can do more with what you already have, and if you do not have a list then start making one, today.




About the Author: