Little businesses are going under by the dozen daily in this tough economy, but there are lots of free or low cost selling ideas for small business. Tiny outlets will continue to fail as retailers like Walmart and Target continue to tough it out for market domination by offering stupidly acceptable prices on everything from clothing to electronics to food. When small businesses become a victim of this impossible competition, people lose their livelihoods and communities lose irreplaceable resources.
Hence what's the answer to this worrying problem will our only choice be to shop like drones in these giant warehouses?
If you're a bricks and mortar business, you've got a battle on your hands, particularly if you offer anything that the enormous chains offer. You've got to become unique, a pro in what you do, and offer the best purchaser service possible , then market that fact.
Look at what the major chains do Not offer and you'll see that customer service is a thing of the past, their stores all look the same and if they haven't got what you need, you are sunk. Local businesses are what make a community and people who have selected to start their own businesses have a passion for what they do and they really like to help when was the last time that occurred in your local Wallymart?
Google is doing everything to prompt small local businesses to get a website. If you have a highly specialised business your website can right away become number one when a person searches for Your City and your specialist service. Just this easy low cost marketing solution can bring in lots of new consumers. For a small charge you may be listed in local directories, your local Chamber of Commerce and on Angie's list, which should sum up to more visibility and less cost than any pricey mag or weekly paper ad, and don't forget mobile web access.
Many small business owners are also convinced that beginning and maintaining a site will cost them a lot of cash and is difficult. Offering cost-effective web site construction and upkeep for small local businesses has turned into a small-scale industry in itself.
All a small local business needs is a Google map of where they are a page explaining what they do, a section that gives opening hours and contact information, some great footage and maybe a record of the business and that is it! Add an opt in box and a monthly newsletter can go out, chits can be sent and sales articulated, and with the addition of some affiliate advertizing the site can essentially make the business owner some money even after covering the minor costs involved.
Online businesses have a much more hard time getting themselves to the pinnacle of the search website lists. They have tougher competition and have to deal with back linking, article writing and SEO and lots of other selling strategies they must employ to achieve success. A small local business blog built on WordPress can also operate as a means for clients to ask questions about services and products also , cutting down on inbound phone calls that often come when attempting to deal with other customers. It is all about attraction promoting and getting business back to the way that they should be unique, helpful and well informed businesses with wonderful customer service that supply an enjoyable shopping experience for all who walk through the door.
About the Author:
Cheers for reviewing our marketing ideas for small business owners article today. For further information on the methods mentioned above please click here: http://www.mlmsummittraining.com/
