Using email is still a good way of reaching your target audience and directing traffic to your website. But is your email strategy set up to achieve the best results? If your open rate is low and your conversion rate even lower then read on to discover 7 ways to improve your strategy:
Make Your Emails Personalised
First and foremost, you should refer to your clients by name as a personal approach will dramatically increase your open rate. You should also target emails to customers depending on recent purchases to make them feel valued. Also, finishing your email with a message from yourself will add a personal touch.
Subject is Everything
Your email subject has to encourage your audience to open the email. "BIG DISCOUNTS - BUY NOW!" will guarantee your email goes straight in the trash without even getting a look in. You have to tell them in as few words as possible what they will gain by opening your email.
Your Email Content
Once your email has been opened your need to entice readers to find out more so your written copy needs to be interesting. Highlight offers and the benefits of what it is you are trying to sell them. Keep the tone friendly and down to earth.
Less is More
More and more people are reading their emails on the go using their smart phones and tablet computers so your email needs to be brief. Keep sentences short and to the point.
Plain Text vs. HTML
When adding images and HTML to your emails you'll need to consider your mobile audience. Images are effective on a computer screen but will result in gaps and lots of scrolling on a mobile. Plain text emails can convert well so it may be wise not to rely too heavily on images.
Call to Action
What is your email trying to achieve? You can measure your success rate in a number of ways which should be predetermined. This could be an increase in website traffic, reaching a certain number or sign-ups or making a certain number of sales. Whatever your goal, make sure you have a snappy and appropriate call to action. Always provide information for how customers can take the next step.
Proofread
Having errors in your email does not look good and can undermine what it is you are trying to achieve. Spelling mistakes shows a lack of attention to detail and can be a serious turn off for potential customers. Read through your email several times to ensure it is perfect before pressing send.
Make Your Emails Personalised
First and foremost, you should refer to your clients by name as a personal approach will dramatically increase your open rate. You should also target emails to customers depending on recent purchases to make them feel valued. Also, finishing your email with a message from yourself will add a personal touch.
Subject is Everything
Your email subject has to encourage your audience to open the email. "BIG DISCOUNTS - BUY NOW!" will guarantee your email goes straight in the trash without even getting a look in. You have to tell them in as few words as possible what they will gain by opening your email.
Your Email Content
Once your email has been opened your need to entice readers to find out more so your written copy needs to be interesting. Highlight offers and the benefits of what it is you are trying to sell them. Keep the tone friendly and down to earth.
Less is More
More and more people are reading their emails on the go using their smart phones and tablet computers so your email needs to be brief. Keep sentences short and to the point.
Plain Text vs. HTML
When adding images and HTML to your emails you'll need to consider your mobile audience. Images are effective on a computer screen but will result in gaps and lots of scrolling on a mobile. Plain text emails can convert well so it may be wise not to rely too heavily on images.
Call to Action
What is your email trying to achieve? You can measure your success rate in a number of ways which should be predetermined. This could be an increase in website traffic, reaching a certain number or sign-ups or making a certain number of sales. Whatever your goal, make sure you have a snappy and appropriate call to action. Always provide information for how customers can take the next step.
Proofread
Having errors in your email does not look good and can undermine what it is you are trying to achieve. Spelling mistakes shows a lack of attention to detail and can be a serious turn off for potential customers. Read through your email several times to ensure it is perfect before pressing send.
About the Author:
Increase the traffic to your website with integrated link building and social media marketing campaigns. Bird and Co Creative provides SEO in Bromsgrove, enabling your website to achieve maximum visibility in the major search engines.
