SEO: Google's Official Blog Announces That Slow Web Server Speed Affects Page Rank

By Cindy Smith


Today's competing economies rely heavily on the use of the internet to introduce, promote, deliver and exchange products and services to local and global markets. The internet is a powerful medium that bridges businesses and consumers from across the globe. Companies utilise the internet as a medium for advertising, marketing, and selling to a massive consumer base in lightning speed.

Search engine optimisation is now the trend in internet marketing. Different SEO companies appreciate SEO in different ways, but commonly make it seem like it is complicated and that which requires sophisticated skills to perform. Only one SEO company can deliver rock solid and simple SEO that does the job. After all, SEO does not have to sound Greek or geek.

The ultimate result of an SEO strategy is to get your company to the first page and first rank of major search engines like Google and Yahoo. This, without you having to use pay per click or cost per click advertising. SEO makes it possible for you to rank even for keywords your competitors share just by organically increasing visit to your site.

Many SEO consultants do content creation and distribution. It is said that unique content is the major source of visits and links to a site. An SEO company should therefore be able to develop content for your website which your market segment will find significant, factual, reliable and entertaining. Because of this information, they keep reverting to your site until they convert from mere researchers to buyers or consumers of your product or service.

Unfortunately, just because other SEO experts have done it earlier than others, they can take advantage and come with a bigger fee. They also make SEO sound too technical, using terminologies that are daunting to the client, in an effort to move their way up to more dollars. This can be tricky. SEO is simple. And simple SEO works. The only important thing for the SEO expert to do to lead is to keep abreast with emerging SEO strategies.

One of these emerging concepts is the effect of download speed on page rank. After putting SEO in place, you might wonder why you are still not ranking as desired. Give your site performance a comprehensive review and you might see why.

Site performance is the speed of showing the pages on your website. According to Google's official blog, Google Webmaster Central, site performance has an effect on page rank. With a slow site performance, page rank lowers. Google explains that users are annoyed with long loading time, thus, it has factored in site performance with page ranking.




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