How to Leverage Whitehat SEO

By Dona Tennison


If you are doing things right, then you can get tremendous quality traffic from search engines. Search engine traffic and rankings are invaluable for any business or any site. But as you well know, getting those high rankings is very difficult for many people. For some people, they cannot resist the lure and false promises that come with blackhat techniques. It's a much more sensible thing to use ethical whitehat techniques to grow your site's presence in the search engines.

Everybody knows about social media on the net, and there is a palpable connection to SEO with that medium. Once you learn the art of leveraging social media effectively, you'll never have to worry about effective backlinking for your sites. As you know, the larger social sites, and you know who they are, enjoy a high esteem in the eyes of Google and others. One way to gain more exposure and get social media content ranked is by using this social media marketing strategy. The permalinks on your site should be search engine friendly, and remember the permalink is nothing but your URL structure. Avoid having URLs with a string of numbers and letters; it'll only be a turn off for the search engines.

The very obvious catch about organic traffic is there is really only one position you must have. There are so many things that search engines look at, these days, and your trust rank and reputation are critical. You can form positive relationships with other site owners, and this is just basic business networking we are talking about. Just one thing you can do is negotiate a deal in which you can manage to get a link from them. When it comes to backlinks, actually these are the cream of the crop and should be pursued.

Analyzing your site's performance, its traffic and which keywords are giving you returns is pretty much necessary. In fact, you really should check out things every day, or at least several times a week. It is probably best at this point to buy a very good analytics software program that is much better than what Google offers. So hopefully you see the clear and present need for tracking and gathering metrics.

It's easy to get sucked in by the blackhat techniques that you see flying around out there. If you truly want to see long term results from your website then it is important to depend only on whitehat techniques. There is so much more that you can get just by being ethical. You'll gain more respect, understanding and above all, you'll feel satisfied that you're doing the right thing. The most important part of choosing and employing whitehat SEO is to give the search engines what they want from you. Since they are giving you traffic, it wouldn't be right to exploit them. Change the way you think and work to help them.




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