Email represents a very efficient and cost-effective way of sending your message out to consumers and prospects. And the simpleness and the value for money you can achieve using e-mail as your first follow-up strategy is unparalleled.
But before rushing into setting up your e-mail marketing campaign, it's worth spending a while to plan and make sure that it is likely to deliver results for you. These are some basic tips to get you going.
The topic line on the e-mail is crucial - most people dislike obvious sales mails and so you need to be a lot more creative with what you write, to prompt them to open your e-mail and read the contents. At the same time, ensure your subject line reflects the content in some form, like magazine title reflects the paragraph below.
After grabbing their attention with a good strap line, make sure the content of the email is worth examining too. Don't simply do a promotion - entertain or engage your readers in order that they enjoy getting your missives.
Keep the sentences and paragraphs short. You will find it easier to read on-screen when there aren't any more than 3 lines of text together.
Maybe the most import of all email marketing tips is to incorporate an offer to get your customers to make contact with you, or buy something. Ensure you have some kind of call to action in at least fifty percent of your emails.
Use opted-in e-mails for your promoting, because sending e-mail to folk who haven't asked for them is just spamming, and you know how you feel about receiving email from somebody unknown to you.
Ensure that no attachments are ever sent with your e-mails. The majority of IT businesses around the planet advise that attachments are potentially infected and this could simply mean that your emails can be blacklisted and are not very likely to get read. Instead of having attachments on your e-mails, it is very much more effective to just add links to web sites and other Internet resources.
Prior to clicking the "send" button, make sure that you proof read every e-mail you send out to get rid of errors. Stupid spelling mistakes can reflect badly on the standard of services your business provides.
But before rushing into setting up your e-mail marketing campaign, it's worth spending a while to plan and make sure that it is likely to deliver results for you. These are some basic tips to get you going.
The topic line on the e-mail is crucial - most people dislike obvious sales mails and so you need to be a lot more creative with what you write, to prompt them to open your e-mail and read the contents. At the same time, ensure your subject line reflects the content in some form, like magazine title reflects the paragraph below.
After grabbing their attention with a good strap line, make sure the content of the email is worth examining too. Don't simply do a promotion - entertain or engage your readers in order that they enjoy getting your missives.
Keep the sentences and paragraphs short. You will find it easier to read on-screen when there aren't any more than 3 lines of text together.
Maybe the most import of all email marketing tips is to incorporate an offer to get your customers to make contact with you, or buy something. Ensure you have some kind of call to action in at least fifty percent of your emails.
Use opted-in e-mails for your promoting, because sending e-mail to folk who haven't asked for them is just spamming, and you know how you feel about receiving email from somebody unknown to you.
Ensure that no attachments are ever sent with your e-mails. The majority of IT businesses around the planet advise that attachments are potentially infected and this could simply mean that your emails can be blacklisted and are not very likely to get read. Instead of having attachments on your e-mails, it is very much more effective to just add links to web sites and other Internet resources.
Prior to clicking the "send" button, make sure that you proof read every e-mail you send out to get rid of errors. Stupid spelling mistakes can reflect badly on the standard of services your business provides.
About the Author:
Lee Duncan is the writer of Double Your Business: Breakthrough The Barriers To Higher Growth, Turnover and Profit. He is also a leading business coach with a complete fixation on customer results.
