Employing Facebook Marketing Part of Your Strategy

By Lamo Damo


Facebook marketing is one of the most useful strategies a business can use social networking. With millions of users logging in everyday in this social networking site, getting exposure for your business is achievable through your finger tips. Some industry experts believe that Facebook marketing is going to be as big as Google marketing. If you haven't looked into Facebook or any of the other social media marketing sites, you are losing out on potential possibilities.

It seems like every kind of business is getting on-board with Facebook marketing. If your business is still sitting on the sidelines, it's time to jump in and take part. But before getting started, now could be the perfect time to have a look at all the ins and outs of social marketing.

Will Facebook marketing work for your business? Everyone has read the articles, glossed over the instructions and even observed a couple of the how-to video guides on using Facebook marketing, but is there any evidence that it will really increase and improve your business? The bottom line answer is yes. Consider the following facts: There are over 500 million active members currently using Facebook. Putting it into perspective, if Facebook were a country, it would have the 4th largest population on the planet.

Facebook has been translated into over 100 languages, penetrating nearly a 3rd of the entire population. Facebook's most recent quarterly growth rates has demonstrated that active user numbers have increased by 25% in 47 countries. Over 85% of American women have a social network profile, with 95% of them on Facebook. More than half of everyone who shops online has a Facebook profile.

The undeniable fact that Facebook allows for people to congregate and voice their opinion about something in common is the key to its success. Facebook fans are the ones that determine whether a brand is "cool" or if a post is worth sharing with their buddies. Hence the bigger number of Facebook fans you have, the more likely there will be interaction with other users of Facebook.




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