Critical Resources - Will You Be Able To Stay Away From Becoming A Victim Of The Brand New Search Engine Optimisation Conflict?

By Nick Morgan


Even the most experienced and street-smart SEO experts take a deep breath whenever they hear of an impending algorithmic update. They know that Google has a panel of experts who are constantly fixing and fettling and looking at ways to improve the user experience whenever such a user visits a site that is "recommended" by the search engines in the SERPS. They know that those experts are becoming smarter by the day and those algorithms are becoming ever more complex. But surely, if you're doing everything right and by the book and trying to provide a fantastic experience for your visitor, as an SEO expert you shouldn't be worried by an algorithmic change, should you?

Well, everyday life is not quite as simple as that. In reality, it's almost impossible for Google to create a collection of algorithms, regardless how sophisticated they could be, to supply a perfect experience for every single visitor and to be absolutely "fair" with every single website owner in existence. The end result is mixed, as a result. Every time an algorithmic revision is released, just like the newly released Panda one, quite a few innocent webmasters are penalised, when they should not actually be.

Somehow or other they get caught up in the revolution and their websites disappear from the previous rankings. Of course this can be a disaster from a commercial perspective, and yet there is very little that they can do. A great place to start would be SEO services!

It is extremely irritating, but Google appears to consider this as being simply an unintentional result of their war with the spammer. If you want, those site owners have been hit by the friendly fire coming from GoogleĆ¢€™s California laboratories and it is hard to see any redress for the short term.

Nevertheless, in the great majority of instances those site owners who pay attention to the recommendations of SEO professionals and supply a good experience for human guests to their website will probably discover that they take advantage of the new algorithm shift. Ideally, you will not become a victim of this battle.




About the Author: