In the early days of mobile applications there were only a handful on the market and the competition was not very steep. People relished each new app that was released and every application got all of the attention that it deserved, whether it wanted it or not. Now there are hundreds of thousands of apps out there and hundreds being built every single day, so the environment has change significantly.
These days it isn't enough for the app developer to a great app that functions well and meets a need or provides some high-quality entertainment. With so many other competitors out there, now some app marketing is necessary to the launch of a successful app. Many developers lack these skills and so look for out-of-house marketers to do the job for them.
A marketing professional in this industry has several important strategies for ensuring the app they're marketing does not fade into obscurity within days of beign released. One of the first things they do is keyword research so they can optimize the app description and ensure that the app ranks high in the app store that it's being distributed through.
They'll also submit your app to several independent reviewers for evaluation. The right marketer is going to know plenty of reviewers and will be able to put your app in their hands so they can provide plenty of pre-launch momentum for your product. The more that people can know about your app before they download it the better, and these reviews help with that.
Next up is the social media buzz, which a skilled app marketer will be able to generate for you, working up the right bloggers and press release sites until your app is met with the attention and respect that it warrants at the time of its release. The launch is one of the most important phases of the process with the app so it's important to make a splash and get a lot of momentum going right from the start.
These days it isn't enough for the app developer to a great app that functions well and meets a need or provides some high-quality entertainment. With so many other competitors out there, now some app marketing is necessary to the launch of a successful app. Many developers lack these skills and so look for out-of-house marketers to do the job for them.
A marketing professional in this industry has several important strategies for ensuring the app they're marketing does not fade into obscurity within days of beign released. One of the first things they do is keyword research so they can optimize the app description and ensure that the app ranks high in the app store that it's being distributed through.
They'll also submit your app to several independent reviewers for evaluation. The right marketer is going to know plenty of reviewers and will be able to put your app in their hands so they can provide plenty of pre-launch momentum for your product. The more that people can know about your app before they download it the better, and these reviews help with that.
Next up is the social media buzz, which a skilled app marketer will be able to generate for you, working up the right bloggers and press release sites until your app is met with the attention and respect that it warrants at the time of its release. The launch is one of the most important phases of the process with the app so it's important to make a splash and get a lot of momentum going right from the start.
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