Sporting Chance: Retro Fashions For London 2012

By Joseph Kelly


London 2012 and the Olympic Games are just around the corner, whether you won the ticket lottery or intend on soaking up the atmosphere from the comfort of your sofa, get into theme with the classic leisure-wear favourites that are making a welcome return to the high street.

Adidas are once again leading the track and field in retro styles with their original label covering most sporting goods in their distinctive 3 leaf logo and 3 stripes but notably fashionistas will be pole vaulting over the queues to get to their hands on the range of renowned shiny high colour polyester tracksuits, joined in revival by 80s favourites Sergio Tacchini and Puma.

Franklin & Marshall, Hollister and Abercrombie & Fitch champion the cotton hoodie as the ever-favourable fashion staple of leisure wear, great for sporting events or casual daywear. Sit back in comfort and style to watch a long day of sport with Diesel's lounge wear collection, or continue the work-out with state of the art toning trainers from MBNA, Reebok and Buffalo.

Hurdling over the competition in sports eyewear is the welcome re-launch of Sunpocket Sport & Sunpocket II designs in sunglasses. These classics invoke style memories of the 80's but with progressive features protecting not only from UV rays but also the reflective sporting surfaces of both snow and sea. While wrestling their way back into the hearts of the nostalgic and handy for timings and keeping score is the Casio calculator watch.

Hit a bull's eye with this season's creative new designs of the traditional polo shirt. The old favourite has been made over in high colour by Ralph Lauren, given a new collar and trim by labels Voi, Original Penguin and Farash Vintage and combined with the seaon's other trend of colour-blocking by LaCoste, Aertex and Superdry. Duck & Cover twists the classic with a high neck or opt for a shawl collar from Boxfresh and Bench. For females feminine shades and fits from Fila.

Varsity or Track jackets will be an apt choice to keep warm for both men and women from G-Star and top Great Britain contender Fred Perry, whose famous laurel wreath is enjoying its spot on the retro medal list with new collections providing polo shirts, shorts, t's, v-neck knits and jackets in men's fashion. Perry is joined on the classics podium by other British sporting favourites Pringle and Lyle & Scott with their range of fashion meets activity lines.

A hot favourite in the sporting arena for women's fashion are Nike with their winning racer-back tanks, but also look out for Capri's cuffed street trousers and contemporary colour blocked hoodies from fashion label Insight that pushes sportswear for women further into the realms of the fashionable.

Complete the look with casual shoes or trainers, YMC bring forward their boat shoes or opt for bare skinned breathability with Havaianas, ankle boots available in suede or cotton come from Clae or try out Pointers from GBR. In women's wear American label Keds present unusual brogues, don't choose between style and comfort but have both with Swedish label, Hasbeen, Converse have their classic range of ankle boots or try out laced pumps from down under with UGG.

Whatever country you'll be supporting and whatever sport floats your boat; retro leisure fashions will certainly be high on the leader board.




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