As a personal trainer, you already know that you can't get anywhere without taking the bull by the horns. You can't build a better body through wishful thinking; you have to lift those dumbbells all by yourself. The same goes for your business. All your fitness expertise amounts to nothing if you don't let people know about it. If you want amazing success, you need amazing marketing. So what do you need to do? Read on to find out.
Focus your expertise- You're not Superman; it's impossible to be a master at everything and remain either sane or effective. Accepting anyone and everyone who comes to your door sounds heroic, but in the end, it's self-defeating: "good intentions" can't make up for the brutal truth that you have neither the capacity nor the expertise to tend to everyone's needs. You'll be a mediocre trainer for the masses, instead of a masterful trainer for the few.
3. Listen closely to your existing clients.
Always listen to the wants, needs, and desires of your existing clients. They will tell you what they want. It is your job to come up with ways of delivering more value to existing clients, and apply what you have learned from your clients to the marketing of new customers. Your ears are a great asset in any fitness business. Also pay close attention to what your competitors are doing. This information can be valuable!
4. Create, and use a fitness marketing plan. A marketing plan is what I consider a secret weapon. You should not be marketing, or running a personal trainer business without having a firm, focused plan of action to follow. This step is one of the biggest mistakes fitness professionals make. Instead of having a fitness marketing plan they just wing it. Winging it does not maximize profits.Exercise coaches fail because they fail to plan. Do not let this be you. You are smarter!
Associate with People Who Have the Same Goals - If your significant other wants to get fit alongside you, that would be ideal. Losing weight can sometimes feel like a constant uphill struggle, and when you have someone alongside you who is going through the exact same struggles, it can be just the extra push you need to reach the end. Make Saturday "Cheat Day" - On Saturday, for one meal, allow yourself to have anything you would like to eat in the world. It can be a bowl of ice cream, or a couple slices of pizza, or even that fried Chinese food that you have been craving. Giving yourself a day to blow off a little "diet steam" helps to prevent you from feeling deprived, and helps you avoid temptation during the rest of the week. Instead of having the food that tempts you on Thursday, you can tell yourself that you will just have it on your cheat day.
Focus your expertise- You're not Superman; it's impossible to be a master at everything and remain either sane or effective. Accepting anyone and everyone who comes to your door sounds heroic, but in the end, it's self-defeating: "good intentions" can't make up for the brutal truth that you have neither the capacity nor the expertise to tend to everyone's needs. You'll be a mediocre trainer for the masses, instead of a masterful trainer for the few.
3. Listen closely to your existing clients.
Always listen to the wants, needs, and desires of your existing clients. They will tell you what they want. It is your job to come up with ways of delivering more value to existing clients, and apply what you have learned from your clients to the marketing of new customers. Your ears are a great asset in any fitness business. Also pay close attention to what your competitors are doing. This information can be valuable!
4. Create, and use a fitness marketing plan. A marketing plan is what I consider a secret weapon. You should not be marketing, or running a personal trainer business without having a firm, focused plan of action to follow. This step is one of the biggest mistakes fitness professionals make. Instead of having a fitness marketing plan they just wing it. Winging it does not maximize profits.Exercise coaches fail because they fail to plan. Do not let this be you. You are smarter!
Associate with People Who Have the Same Goals - If your significant other wants to get fit alongside you, that would be ideal. Losing weight can sometimes feel like a constant uphill struggle, and when you have someone alongside you who is going through the exact same struggles, it can be just the extra push you need to reach the end. Make Saturday "Cheat Day" - On Saturday, for one meal, allow yourself to have anything you would like to eat in the world. It can be a bowl of ice cream, or a couple slices of pizza, or even that fried Chinese food that you have been craving. Giving yourself a day to blow off a little "diet steam" helps to prevent you from feeling deprived, and helps you avoid temptation during the rest of the week. Instead of having the food that tempts you on Thursday, you can tell yourself that you will just have it on your cheat day.
