Three steps to follow for Logo Design

By Debora Novarini


To create a strong logo design here are a few steps.If you are new to logo design something that is very helpful is drawing out your logo. It might take 30 different sketches of the logo to have one that is the best. If you aren't the best at drawing with a tablet or mouse scan the sketch in and trace over your sketch as a starting point. The design itself can be anything a logo is a work of art after all just make sure it is relevant to the subject.

If you have problems not knowing where to start in designing, use books or the internet as guides to help you. There are many great resources on the web books like Logolounge or even companies like logoshrine.com that can help spark inspiration. Always consider the industry in which you are designing the icon for you don't want a logo that is for real estate to look like it belongs in medicine. Never copy anything you see directly, create your own work there is nothing worse than someone who copy infringes not only is it illegal it just doesn't help your reputation.

Next big step is colors, first off start with just black and white. Choosing colors for a logo can be very difficult when new to logo design. Finding colors that create balance and blend well can be very tricky. Starting out with black and white can help you find that balance in color that is needed. Before you choose any random colors for the logo design consider the industry you are creating the logo for. If you are designing a logo for a bank you will most likely want to use formal colors, i.e. blues, grays, greens instead of oranges or pinks and purples. There are many resources out there that can help one learn the meaning of different colors and many guides for color pairing ideas like www.kuler.adobe.com, www.colourlovers.com. Even if you have been doing this for years it is always helpful to have a refresher course as well as staying current with color

Choosing the font is the last and most important step. This is probably the hardest step for some. There are thousands and thousands of fonts to choose from so how do you know which is the best for your design?. Practice is key to this, over time you it will become second nature. There are a tests one can take to see if they can pair up a logo with a font correctly. If you have a formal icon i.e.: a bank icon you are going to want to use a formal font normally one that is a serif like Georgia or Optimusprincipus. There is no written rule though this can always change depending on the design itself. Practice makes perfect and so does a good eye. As far as size of the icon unless you have a specific reason for it do not let the icon overpower the name of the company, in other words don't make it overly large it causes conflict with the logo not balance.

Logo design can be one of the hardest things for a graphic designer to do well; however once they do it can be one of the greatest assets for that designer to advertise. It is not an easy task to brand an entire company with one image. Logo design takes years of practice, skill and the ability to change to new styles and techniques. the internet has become a great hub for inspiration there are many Online logo design companies such as logoshrine.com full of great logo designs that can be of big help to all beginner designers.




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