We have seen debate for many years on the pluses and minuses of Paid advertising (PPC) compared to Search engine optimization (SEO) - with many people holding strong viewpoints for and against both. This is a huge topic - way too much to cover fully in the following paragraphs, but I'll provide and outline of the most important points and provide my viewpoint about the subject.
Some PPC features
Speedy results - can often start to see results within just hours (or perhaps minutes) of initiating a advertising campaign
Only pay when a user clicks
Comparatively easy to focus on the Keywords you would like
Don't necessarily need to alter your site
Excellent Monitoring capabilities (so that it is an easy task to observe, measure, fine-tune and improve)
You're able to define where users go (you specify the landing page)
Are able to aim for distinct locations/localities for your ad to appear
Attain first page visibility easily (although not necessarily at low cost)
PPC can be a very effective way to increase traffic to a site (in particular a new website). However once you stop paying, your ads stop showing, and the visitors stop coming - there may be few long term benefits. Pay-per-click is reasonably quick and easy to setup - but remember that it is also easy for your competition - if they have bigger budgets, they could win the race.
Provided that you know what a click is worth to you, and are assured that the returns are greater than the cost, Pay-per-click could be very effective. You would not for example worry if it costs you a couple of thousand dollars (or more) a day provided that it yields a higher income.
PPC is amongst the few ways a brand new site could get found in the search engine results and start to build traffic (and income) while the long run Search engine optimization techniques kick in. The statistics generated from a PPC Campaign (such as which keywords are converting) can also be a very useful source of data for a Search Engine Optimization campaign.
Seo Benefits
Below are some of the positive factors of Search engine optimization:
Site visitors via Natural Search are totally free
The search engine rankings a website achieves as a result of SEO can continue for a very long time after the effort has been concluded
On-page changes (which are most likely necessary for Search engine optimization) can help increase conversions as well as traffic
More often than not more searchers click the organic search results (88%) versus the pay-per-click ads (12%), so it's likely you'll get much more traffic from Organic results.
Users usually believe Natural Search results have got a greater "trust" level
Of course Search engine marketing is not free - it will take work and expense, usually over a long period. In some very competitive niches it can be very hard (or even impossible) to accomplish top 10 rankings; however in most niches it is possible to quite easily achieve respectable rankings and traffic. In any case, it's the user that needs to be in the centre of any Search engine optimization methods. Almost anything you can do to improve the end user experience is likely to increase your search rankings and conversions (and in the long run boost income/enquiries)
Both Paid advertising and SEO have their advantages and disadvantages and dependant upon your particular requirements, one or the other (or maybe both) could be best for your needs.
Some PPC features
Speedy results - can often start to see results within just hours (or perhaps minutes) of initiating a advertising campaign
Only pay when a user clicks
Comparatively easy to focus on the Keywords you would like
Don't necessarily need to alter your site
Excellent Monitoring capabilities (so that it is an easy task to observe, measure, fine-tune and improve)
You're able to define where users go (you specify the landing page)
Are able to aim for distinct locations/localities for your ad to appear
Attain first page visibility easily (although not necessarily at low cost)
PPC can be a very effective way to increase traffic to a site (in particular a new website). However once you stop paying, your ads stop showing, and the visitors stop coming - there may be few long term benefits. Pay-per-click is reasonably quick and easy to setup - but remember that it is also easy for your competition - if they have bigger budgets, they could win the race.
Provided that you know what a click is worth to you, and are assured that the returns are greater than the cost, Pay-per-click could be very effective. You would not for example worry if it costs you a couple of thousand dollars (or more) a day provided that it yields a higher income.
PPC is amongst the few ways a brand new site could get found in the search engine results and start to build traffic (and income) while the long run Search engine optimization techniques kick in. The statistics generated from a PPC Campaign (such as which keywords are converting) can also be a very useful source of data for a Search Engine Optimization campaign.
Seo Benefits
Below are some of the positive factors of Search engine optimization:
Site visitors via Natural Search are totally free
The search engine rankings a website achieves as a result of SEO can continue for a very long time after the effort has been concluded
On-page changes (which are most likely necessary for Search engine optimization) can help increase conversions as well as traffic
More often than not more searchers click the organic search results (88%) versus the pay-per-click ads (12%), so it's likely you'll get much more traffic from Organic results.
Users usually believe Natural Search results have got a greater "trust" level
Of course Search engine marketing is not free - it will take work and expense, usually over a long period. In some very competitive niches it can be very hard (or even impossible) to accomplish top 10 rankings; however in most niches it is possible to quite easily achieve respectable rankings and traffic. In any case, it's the user that needs to be in the centre of any Search engine optimization methods. Almost anything you can do to improve the end user experience is likely to increase your search rankings and conversions (and in the long run boost income/enquiries)
Both Paid advertising and SEO have their advantages and disadvantages and dependant upon your particular requirements, one or the other (or maybe both) could be best for your needs.
About the Author:
This article has been written by the author, Eric James. Should you require anymoreArticle Marketing Author Box Traffic Tip - Ideal Resource Box Videoplease visit his Author Box Traffic Tip - Ideal Resource Box Video resources!
